What it is.
Gentle enough for daily use, this purple shampoo brings out the best in blonde, highlighted, gray or white hair. Its violet tint banishes unwanted brassy tones in naturally light hair colors and chemically lightened hair while conditioning ingredients add hydration and intensify shine.
How to use it.
Massage into wet hair, and allow to remain on hair for 1-5 minutes. Rinse. Repeat as needed.